About this project
We participated in the production of a spot in collaboration with The Wire Dog and its founder, Jorge Bobadilla. Within this project, we had the opportunity to develop various creative and technical processes focused on the commercial's visual construction.
Our team was responsible for the design and integration of supers, which helped reinforce the spot's narrative message. Subsequently, we worked on the modeling and texturing of a complete 3D city, created specifically to serve as the main stage within the piece.
Within this environment, we performed the animation of a sports car, carefully managing camera movements and visual integration with the digital city. Finally, glitch-type transitions were developed and used to connect the different sequences, providing a dynamic and contemporary visual style to the spot.