About this project
During Black Friday, in collaboration with Media.Monks and Suburbia, Magic Hammer assembled a crew to film in-store before opening hours, capturing the talent that we would later integrate into a city created entirely in 3D.
We developed this "CT" as a visual environment aligned with the brand's identity, incorporating its characteristic purple tones to showcase various promotions. The result was a dynamic piece that combines Live Action with a coherent and attractive digital universe.