About this project
A Monterrey-based agency with headquarters in Mexico City invited us to collaborate on a 30-second video and its various adaptations for the cookie brand Mac’Ma.
Within this project, the Magic Hammer team was responsible for the 3D modeling and texturing of the products—specifically the brand's boxes—to achieve a faithful visual representation. Simultaneously, we worked on creating the 3D environments and scenes, integrating character models to interact within the compositions.
One of the project's primary challenges was achieving a porcelain-like visual finish for both the characters and the scene elements. We aimed for a clean, glossy, and stylized aesthetic that defined the spot's unique visual identity.