About this project
For this project, we produced a fully 3D animated demo for the Huggies Ultra Confort diaper a piece designed to communicate the product's quality and design at the visual standard expected of television and retail commercials.
Agency Papel Picado was our creative partner from the very beginning, providing both the animation concept and the textures needed to achieve an accurate and aesthetically refined 3D model of the diaper, with close attention to materials, colors, and finishes that make the brand instantly recognizable.
From there, our team handled the full 3D modeling, rigging, lighting, and animation of the product, achieving smooth and dynamic movement comparable to the commercial spots seen in major retail campaigns. The diaper was animated with rotations and transitions that highlight its structure and visual features in an attractive and natural way.
The music was composed and produced by Refugio Studios, who crafted a sound piece that perfectly matches the rhythm of the animation, giving the audiovisual experience emotional coherence and a polished, professional feel.
The final result is a high-impact demo that showcases 3D animation production capabilities applied to mass consumer products — ready to serve as a campaign reference or as a presentation piece for the client.