About this project
This project was developed for Colgate USA, utilizing a combination of video editing and frame-by-frame animation to create a one-minute piece.
To achieve the final result, we began by filming talent performing specific actions aligned with the script. During post-production, we meticulously painted and animated frame by frame—a rotoscoping technique that allowed us to intervene in the original footage and establish a unique visual identity.
This handcrafted animation process resulted in organic, natural movements, seamlessly blending live-action performance with graphic elements that add dynamism and personality to the final piece.