About this project
IA campaign was developed in collaboration with the agency Brands & People, in which the client provided us with previously recorded plates of stand-up comedian La Mole. From this material, our team worked on creating facial distortion effects, designed to generate a visual effect of growth and explosion on the character's face.
As part of the process, a 3D emoji-style head was developed, which was subsequently integrated, tracked, and composited within the original plates. This work involved a combination of tracking, CGI integration, and visual manipulation, achieving a dynamic transition between the talent's real face and the final 3D element that appears on screen.