About this project
Production company La Facultad came to Magic Hammer with a challenging brief that required precision, creativity, and above all, speed: integrating flower and liquid VFX into a series of shots they would be filming specifically for the piece.
The main challenge was delivering the entire process in just 5 days, from creating the elements to the final integration, allowing the campaign to go on air within an extremely tight timeline.
The project involved 3D modeling and texturing of multiple elements, the creation and integration of flowers and liquids, as well as tracking, roto, and compositing to achieve a seamless integration with the original footage. We also developed and animated the on-screen supers, making sure every element worked naturally within the visual language of the piece.
A project where close collaboration between production, VFX, and post-production was key to bringing a complex visual concept to life and getting it on air in just five days.