Lo tomas o lo dejas!

Televisa

About this project

Producer Axel Palacios entrusted us with developing a series of shots for the intro of the program "Lo tomas o lo dejas."


The challenge consisted of visually intervening with the talent through 2D animations integrated directly over their heads, as well as generating a chroma key scene that allowed us to place Paul inside a briefcase, achieving a natural integration aligned with the show's tone. 


To accomplish this, we carried out a technical process that included chroma keying, precise camera and motion tracking, and rotoscoping for both shots, ensuring a clean and credible composition. The result is a series of dynamic pieces that combine graphic intervention and post-production to enrich the intro's visual language. 

Credits
Anna Cristina Paez Hernandez
3D Generalist
Carlos Castro
Productor Ejecutivo
Clément Sauvage
Director de Arte
Eduardo Palucha
Productor
Esteban Covo
CTO
Malena Molin
Directora de Arte
Sergio Maceda
Productor Senior
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3