About this project
Cosecha Jugosa is a 20-second commercial for Jumex, crafted in 2D animation with a distinctive paper craft finish. The project was born out of a collaboration between Magic Hammer and director Jorge Bobadilla alongside his company TWD, with MH taking charge of the style frames, animations, and transitions throughout the spot.
The visual concept was driven by a clear creative direction: to keep energy alive at every single frame, ensuring there was always something in motion on screen. At the client's request, the animations were intentionally designed with a choppy aesthetic, giving the spot a fresh, organic, and vibrant personality that feels right at home with the brand's identity.