About this project
In collaboration with The Wire Dog, we participated in a very special project for the modeling clay brand Play-Doh, where we were tasked with recreating their iconic characters performing fun mischief inside a house.
To bring this to life, the Magic Hammer team worked through various 3D production stages, starting with the modeling of characters and environment elements, followed by texturing and lighting to achieve an aesthetic that maintained the brand's colorful and characteristic style.
Additionally, we performed the character rigging, preparing the models for animation and bringing them to life within the scenes. This process allowed us to build a dynamic and playful world that captures the creative and mischievous essence of Play-Doh, integrating technique and design to faithfully recreate the brand's universe.