About this project
From energy to electricity. For the launch campaign of the new e-POWER vehicle, Magic Hammer had the opportunity to contribute to the creation of multiple commercial spots. Our work ranged from animating typography and motion graphics to bringing wheels to life, creating lightning effects, and using AI to enhance the children's hair, reinforcing the feeling of electric energy. All of these elements came together in a final shot where the power of e-POWER is brought to life through striking halos of light.