About this project
For this PepsiCo project, we were a key part of the execution, working closely under the direction of Mariana Ross. This collaboration allowed us to align every visual detail with a clear and powerful vision.
We handled the 3D development, modeling the core products—from the bags to the Doritos themselves—and building a custom visual universe to reinforce the campaign's concept. A standout element was the creation of the fuses, designed to mimic dynamite, which we integrated into both the products and various scenes.
To achieve a solid result, we performed precise tracking and rotoscoping on the live-action footage, seamlessly incorporating these elements into the shots. Furthermore, we added a layer of VFX to enhance the characters and push the concept into a more sensory space: adding condensation on glasses, skin redness, and other fine details that transmit the sensation of intensity, heat, and fire.
The result is a high-energy piece where the digital and real worlds coexist, boosting the narrative and elevating the project's overall impact.