About this project
For this campaign, producer Vanessa Matos reached out to us to create a jelly/slime character that would interact with various spaces across Mexico City. The goal was for this digital element to move through real locations, creating a playful and eye-catching interaction with the urban environment.
The Magic Hammer team was responsible for the camera tracking process, which allowed for the precise placement of the 3D asset within the filmed plates. We then focused on the slime simulation, aiming for organic and flexible behavior to convey the sensation of a viscous material in motion.
Finally, we handled the integration and rendering of the object into the live-action footage, ensuring the slime felt like a natural part of the environment as it traveled through different points of the city.