About this project
In collaboration with Agencia Gelattina, we participated for the first time in the campaign “Chocolate Abuelita Unidos por Amor a México,” developing a national commercial for one of the country’s most iconic brands.
For this piece, Magic Hammer handled the 3D animation, modeling, and rendering, seamlessly integrating them with 2D techniques such as animation and parallax. The final result stands out for its papercraft visual style applied to environments and objects, capturing the characteristic palette and essence of Chocolate Abuelita.