About this project
For this piece, we handled the image capture and the creation and integration of the digital elements.
Based on the original footage, we developed the ghost using a cloth simulation to create its movement and animate it naturally within the scene. We also created the 3D models of the Doritos, working on their animation and behavior.
We then took care of the integration, lighting, and rendering of the scene, making sure the digital elements blended naturally with the original footage. Finally, we handled the compositing and final VFX adjustments to bring everything together.