About this project
One of the OG projects of Magic Hammer, realized in collaboration with TWD, where producer Jorge Bobadilla entrusted us with the complex task of developing a spot for Splenda's new campaign, focusing on their stevia product.
Starting from a predefined storyboard, we took charge of the entire 3D execution, addressing modeling, animation, texturing, and rendering, taking care of every stage of the process to ensure that the creative vision translated correctly onto the screen.
The result was a solid piece that combines technique and precise execution, successfully materializing the original idea into a clear, attractive spot aligned with the brand.