About this project
Magic Hammer collaborated with Jorge Bobadilla and The Wire Dog to produce a commercial that seamlessly blended Live Action with 3D.
Using cloth simulations, we created a "Ribbon" effect, performing the tracking and integration necessary to achieve fluid transitions between real-world footage and a 3D demo.
Additionally, we developed an animated 3D bug (logo) and 2D animated iconography, providing dynamism and visual coherence to the final piece.