About this project
Pastelería Lety, a brand proudly 100% from Monterrey, entrusted us with the kind of project that gets us excited from the very first brief: bringing their "Nevaditos" campaign to life through a full 3D execution.
At Magic Hammer, we conceptualized and developed a unique visual universe, creating original characters to build a fun and endearing narrative around the product. The story was crafted to keep the cake as the centerpiece, integrating it organically into our custom-designed world.
The project involved a complete production pipeline: character and environment modeling, rigging, character and camera animation, lookdev, and sound design to elevate the experience. Additionally, we conducted on-site filming at their stores to complement and enrich the final piece.
The result is a spot that blends storytelling, design, and technical expertise, connecting with the audience through a stunning visual universe that stays true to the brand’s essence.