About this project
Magic Hammer joined forces with BBDO México and production director Gabriela Olmedo on Ford: The Future, Again, a 360 campaign built around the relaunch of Ford's communication platform in Mexico. The campaign's goal was to reposition Ford as a lifestyle brand, bringing the concept of "the future" out of discourse and into the streets celebrating Ford's legacy as the company that revolutionized mobility and continues to lead change through electric and hybrid vehicles.
Our contribution focused on the 3D integration side of the project. Starting from delivered shots, Magic Hammer had the opportunity to model a series of vehicles, reimagining them with a sleeker, more modern and futuristic aesthetic before seamlessly integrating them back into the original scenes. The result was a cohesive blend of live-action footage and 3D assets that elevated the visual language of the campaign and reinforced Ford's forward-looking identity.