About this project
In this commercial, we had the opportunity to collaborate with Gato TV, where we were responsible for designing a TikTok-inspired interface to integrate it naturally into the shots and contribute to the project's visual language.
However, the greatest challenge was the technical and creative side: the creation of a hyper-realistic bat. We worked on its modeling and texturing from scratch, seeking a level of detail that would make it completely believable on screen. At the same time, we carried out a precise process of tracking and rotoscoping to correctly integrate it into the footage, taking care of shadows, movements, and coherence with the scene. All of this was done with the goal of ensuring the bat not only looked good but truly felt like part of the environment and the narrative of the shot.