About this project
For the Mexican release of the film, Magic Hammer had the opportunity to collaborate with Montalvo Wire and producer Shesh on the development of a FOOH piece that combines real footage with a fully digital intervention.
Starting from previously captured drone footage, our team carried out the camera and movement tracking of the shot in order to digitally transform the scene. Since the billboard was already physically present in the original environment, our work focused on replacing it with a new CGI version featuring the Coyote, ensuring that it naturally matched the camera movement and conditions of the original footage.
We also handled the animation of the Coyote's 3D model, along with the lighting, compositing, and integration of all the digital elements into the real environment. Finally, we developed the sound design and sound effects for the entire piece, helping bring greater impact and energy to the final animation.
The result is a FOOH piece created as part of the campaign for the film's release in Mexico, combining camera tracking, CGI, 3D animation, lighting, compositing, integration, and sound design to transform real-world footage into a seamless digital intervention.