About this project
Palmolive Smoothie is a project developed in collaboration with EME Animation, where we were responsible for VFX supervision and several technical processes to achieve the final visual result.
Our team was in charge of creating liquid simulations, designed to convey the freshness and texture characteristic of the "smoothie" concept, as well as various dynamic simulations that helped integrate visual elements within the commercial's environment.
Additionally, we performed the 3D modeling of products and fruits, taking care of every detail to ensure an attractive and realistic visual representation. In parallel, rotoscoping and tracking processes were carried out, which were fundamental to correctly integrating the CGI elements with the filmed material and guaranteeing a precise final composition.
This work combined VFX, simulation, 3D modeling, and compositing, allowing us to build a dynamic and colorful visual piece that highlights the product's qualities and the project's creative concept.