Project: Tecate Make the strikes Moves us | Magic Hammer

Tecate Make the strikes Moves us

For the beer company Tecate and in collaboration with The Wire Dog, we created an introduction for their campaign “Hacer el Paro nos Mueve.” We designed animated vignettes using 3D animation, digital illustration and visual effects, achieving an innovative and original piece that faithfully reflects the spirit of the brand. Our team focused on capturing the essence of Tecate through vibrant 3D animations that resonate with the audience, emphasizing the brand's commitment to quality and community. The integration of visual effects added depth and dynamism to the campaign, making it stand out in a competitive market. By combining creativity with technical expertise in audiovisual production, we sought to create a memorable introduction that not only promotes Tecate, but also generates an emotional connection with consumers. This collaboration exemplifies our dedication to delivering high-quality visual content that strengthens brand recognition and fosters a strong bond with its audience.

 

Executive producer
Carlos Castro
Technical director
Esteban Covo
Head of design
Malena Molina
Jr. Producer
María José Gutierrez
3D Modeling
Miguel Vargas
Editor
Fátima Urías
Concept art
Raquel Contreras
3D Modeling
Carlos De Lille
Modeling 3D
Flor Lira
TWD CEO
Jorge Bobadilla
Customer
The Wire Dog
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