Project: Hersheys´s Coffee creations | Magic Hammer

Hersheys´s Coffee creations

For this project with Meraki for Hershey’s, we handled 3D modeling, texturing, animation, and particle simulation, one of our specialties. A key aspect was the integration of Live Action and 3D animation, featuring hands as protagonists. The result was an impressive audiovisual production showcased internationally, thanks to the vision of director Tania Croada, who turned this into an exceptional piece of visual storytelling. Our team focused on creating a seamless blend of live action and animation, ensuring that the final product was not only visually stunning but also engaging for the audience. By utilizing advanced techniques in animation and visual effects, we aimed to highlight the deliciousness of Hershey’s products while connecting with viewers on an emotional level. The collaboration with Meraki allowed us to push the boundaries of traditional advertising, resulting in a campaign that effectively communicated the brand's message and resonated with consumers. We are proud to have contributed to a project that celebrates the joy of chocolate and the creativity behind its marketing.