Project: Promoción gana con Shell Helix | Magic Hammer

Promoción gana con Shell Helix

In this Magic Hammer project, we gave life by animating and texturing a Formula 1 car racing through the city, showcasing the speed and excitement associated with the Shell brand. Our team utilized advanced 3D modeling techniques to create a realistic representation of the car, ensuring that every detail was meticulously crafted to reflect the brand's commitment to performance and innovation. The dynamic animations captured the thrill of racing, with the car navigating through vibrant cityscapes, emphasizing Shell's connection to high performance fuel. This collaboration allowed us to push the boundaries of creativity and technical execution, resulting in a visually stunning advertisement that resonated with motorsport enthusiasts and reinforced Shell's position as a leader in the fuel industry. The final product was designed to engage viewers and evoke a sense of excitement, encouraging them to associate Shell with speed, performance, and adventure.

Executive producer
Carlos Castro
CTO
Esteban Covo
Head of Design
Malena Molina
Producer
Sergio Maceda
Production assistant
Majo Guitierrez
3D Boss
Clementé Sauvage
Modeler
Miguel Vargas
Texture
Leonor Olivera
Production house
The Wire Dog
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