Project: Nescafé Ice campaign | Magic Hammer

Nescafé Ice campaign

Nescafé, one of the most internationally recognized brands, entrusted us with a project for the campaign of its new product, Nescafé Ice. In collaboration with the production company Onírico and the agency Dentsu, we worked on visual effects (from supervision to execution), integrating 3D elements and effects into live-action footage. The digital recreation of spaces and ice textures emphasized the freezing effect Nescafé wanted to convey for this innovative product. Our team focused on creating a visually engaging narrative that highlighted the refreshing qualities of Nescafé Ice, ensuring that the final advertisement resonated with consumers. By combining cutting-edge technology with creative storytelling, we aimed to capture the essence of the product and its appeal to a diverse audience. The collaboration with Onírico and Dentsu allowed us to push the boundaries of visual effects, resulting in a campaign that not only showcased the product but also reinforced Nescafé's commitment to quality and innovation in the beverage industry.