Project: Magnum Sunlight and Magnum Moonlight | Magic Hammer

Magnum Sunlight and Magnum Moonlight

In this Magic Hammer project, we had the opportunity to work on generating CGI models for the Magnum Sunlight and Moonlight campaign, which aimed to highlight the luxurious and indulgent nature of the brand. Our team focused on creating visually stunning 3D models that captured the essence of the Magnum ice cream experience. By utilizing advanced texturing techniques, we ensured that the CGI models reflected the rich colors and textures associated with the product, making them appear almost lifelike. The collaboration with the creative team allowed us to integrate dynamic animations that showcased the ice cream in a way that was both enticing and visually appealing. This project not only demonstrated our technical skills in CGI modeling and animation but also highlighted our ability to tell a compelling story through visual content. The final result was a captivating advertisement that resonated with audiences and reinforced Magnum's position as a premium ice cream brand in the competitive market.