Project: Liverpool What campaign | Magic Hammer

Liverpool What campaign

In collaboration with Vanessa Matos and Liverpool, we worked on the international campaign “Liverpool Whaaat?”, a creative milestone that marked a before and after for one of the most iconic department stores in Mexico. We were in charge of supervising visual effects (VFX), rotoscoping and post-production, achieving a seamless visual integration that highlighted the unique identity of the brand. This campaign stood out for its outstanding visual quality and bold artistic direction, becoming one of the most influential advertising strategies of the year. Thanks to advanced 3D animation and VFX techniques, we took care of every visual detail to create an innovative aesthetic that would connect with the audience. Visual effects were precisely designed and tuned to reinforce the campaign narrative, ensuring Liverpool's message had a strong visual impact. This project reaffirms our ability to combine audiovisual post-production and visual narrative, delivering content that reinforces the brand's connection with its audience and its position as a leader in the departmental industry.