Project: Colgate Smile 2D video | Magic Hammer

Colgate Smile 2D video

Colgate is one of the most historic and recognized companies globally. In collaboration with EME Animation and the agency Red Fuse Communications, with whom we have worked on numerous occasions, we created a 20-second spot. This spot, broadcast internationally on digital media, focused on the dynamism that the brand was looking for and on transmitting the desired message, achieving an exceptional result. Our team worked hard to ensure each frame resonated with the audience, using vibrant colors and engaging animations that highlighted Colgate's commitment to oral health. In collaboration with our friends at Eme Animation, who provided the video material for the Colgate campaign, a recognized international dental care brand, we created 2D animations and Motion Graphics. The main challenge lay in integrating the brand's distinctive graphic style with sketch-type illustrations that would be reflected on the talent present in the clip. The result was a unique video compared to other proposals circulating online and in traditional media at that moment.