Project: Bimbo New Year | Magic Hammer

Bimbo New Year

In this New Year’s campaign for Grupo Bimbo, the adventures of the Bimbo Bear and his friends continued in a brand-new setting. We designed detailed textures for the backgrounds and elements, such as celebration balloons, enhanced by lighting effects created in collaboration with ICE VFX. The characters were placed to achieve visual balance, showcasing both their 3D animation and the illuminated elements around them, resulting in an unforgettable piece. Our team focused on creating a festive atmosphere that resonated with the spirit of the New Year, ensuring that the final product was not only visually appealing but also conveyed a sense of joy and celebration. By combining advanced animation techniques with creative storytelling, we aimed to capture the essence of the holiday season and the warmth of family gatherings. The collaboration with Grupo Bimbo allowed us to showcase our expertise in 3D animation and design, resulting in a campaign that not only entertained but also connected with audiences on an emotional level. This project reinforced our commitment to delivering high-quality visual content that resonates with viewers, making it a memorable addition to the Bimbo brand's legacy